Japanese news giant Nikkei launches regional ‘insight out’ campaign via Edelman Australia

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Nikkei 1.jpgJapanese news giant Nikkei has launched its new weekly regional business publication, Nikkei Asian Review, with a multi-market integrated brand campaign produced by Edelman Australia.

 

“We spent a considerable amount of time researching the target audience, interviewing over 300 business leaders across the Region, discovering that the true insight into launching the publication was to position the strengths of the stories and the fact that Nikkei Journalists uncover news and insights from deep within business operations, and develop stories that are untold”, said Aimee Dean Director of Brand Strategy.

Nikkei 2.jpgThe campaign is led by a TVC shot in China, Singapore and Indonesia, directed by Antony Redman. The campaign will run in print, out of home, and through digital in Singapore, Hong Kong, Malaysia, Indonesia, India and Thailand.

 

“The time has come for an Asian media to give a voice to the region on the global stage. Nikkei Asian Review aims to provide the platform for Asia’s voice to resonate globally, ” said Ken Koyanagi, publisher of Nikkei Asian Review. “The Insight Out campaign shows how we tell untold stories about Asia, from Asia.”

 

Nikkei 3.jpg“It’s no secret that times have been difficult for news media globally, but Nikkei has been unwavering in its commitment to bring a distinctly Asian voice to the news media,” said Jamal Hamidi, Executive Creative Director at Edelman. “It’s been a great honour and a privilege to creatively bring the Nikkei Asian Review story to life.”

 

The campaign will roll out in the US in the coming months.

 

Credits –

Executive Creative Director: Jamal Hamidi

Strategy Director: Aimee Dean

Creative Directors: Chris Mitchell, Geoff Corbett

Digital Creative Director: Elliott Risby

Digital Designers: Evan Bohringer, Marcel Bingham

Agency Producers: George Saada, Rene Shalala

Executive Producer: Skye Lanser

Director: Antony Redman

Director of Photography: Conrad Slack

Production Company: Two Little Indians

Visual Effects: Fin Design

Post Production: Method Studios

Account Service: Ry Sullivan, Dan Lochmann, Ginger Lim, Nicole Jackson

Business Directors: Aimee Dean, Deborah Hayden