J. Walter Thompson launches #ProudPhotos to make social media profile photos ‘proud’

#ProudLogos has been launched by J. Walter Thompson, who earlier this week changed its logos on its website and social channels. The agency also invited its network of 10,000 employees to make their office signatures “proud,” reflecting the colors of the rainbow flag, the universal symbol of pride and diversity among the LGBTQ community.

Today the company evolved its campaign to also include #ProudPhotos. This site allows anyone to make photos of themselves “proud” by uploading them to the rainbow tool on proudphotos.org. J. Walter Thompson’s goal is demonstrate acceptance for all.

With the U.S. Supreme Court’s ruling that same-sex marriage is a constitutional right, the campaign expanded to become even more meaningful in what has become a historic day for the gay rights movement.

Matt Eastwood, J. Walter Thompson Company’s Worldwide Chief Creative Officer (pictured), said, “We live in an exciting time of change and progress in the quest for equality, but there is still a long way to go. Sometimes all it takes is a simple change to support and make a bigger change. I am proud of the idea, and am thrilled to see its growth with the additional support from our clients and partners.”

All #ProudLogos are being created internally by J. Walter Thompson New York, and shared with participating companies pro-bono. Companies that wish to join the #ProudLogos movement can email proud@jwt.com for a customized logo.