Ogilvy & Mather HK and Shutterstock use stock footage to parody famous Cannes campaigns
Ogilvy & Mather Hong Kong has created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. With awards season fast approaching, the campaign, “Fake Study Videos” provides a little light relief for creatives in the run up to the deadline and reminds creatives that an array of stock footage is available to create entertaining films.
Each of the three fake case study videos pay homage to a world famous award winning case study film. They include, “The Best Bob in The World”, a parody of ‘The Best Job in the World’,
“#LikeACanuck”, a parody of ‘#LikeAGirl’ campaign, and, “Office Violence Wednesday”, a parody of the successful ‘American Express Small Business Saturday’ case study film.
Under the leadership and creative impetus of Ogilvy Hong Kong’s Chief Creative Officer, Reed Collins, the humorous case studies demonstrate just how effective creativity can be in easing stress and bringing back the fun.
“As creatives in this industry, we all know how onerous awards submissions can be,” said Collins. “This parody video for Shutterstock injects a bit of fun and humour into the submissions process and shows exactly how Shutterstock understands creatives.”
Credits – Chief Creative Officer: Reed Collins. Creative Directors: Richard Sorenson, Jim Fong. Account Director: Jo Wong. Copywriter: Ollie Davis.