Imax launches global brand TVC via Mistress, LA – first commercial ever shot on an IMAX camera
July 6 2016, 12:04 pm | | No Comments
From Los Angeles creative agency Mistress – founded by Aussie expats Scott Harris and Damien Eley – comes IMAX’s epic new 60-second global brand commercial.
The spot was shot over three days in South Africa earlier this year using the new IMAX ALEXA 65 camera – the same camera that was recently featured in the mega-blockbuster movie, Captain America: Civil War.
The spot was shot by Ash Bolland via production company Interrogate.