DDB China Group and interior design platform iColor open the door to your dream home

In partnership with DDB China Group, interior design platform iColor, has launched a branding campaign enticing customers to create their dream home. iColor is part of NIPSEA Group, a subsidiary of Nippon Paint Holdings.

According to research, homeowners in China are increasingly investing in creating a home that reflects their lifestyle. iColor represents a holistic interior design solution that draws inspiration from a rich resource of more than 2,000 renowned designers. In addition to interior design, iColor’s new offering also includes a decoration company and online furniture shop to empower each customer to make their dream home come true.

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“There are plenty of decoration websites in China that offer customers a cookie cutter home design service. iColor sets out to give each customer a tailor made solution that reflects their personal style,” said Sammi Zhou, Executive Director at iColor.

The ‘Meet your dream home on iColor’ campaign moves to inspire new beginnings. The beautifully designed campaign images invite customers to imagine the moment they open the door to their dream home. Four key visuals, each promoting a different service offering tied together with the open door concept, form the cornerstones of the branding campaign that will run across both online and offline such as outdoor and subway.

“The image of the inviting open door means something different to everyone. It represents a dream, a myriad of possibilities. It represents that moment when a house becomes a home in the capable hands of iColor,” said Twelve Tong, Vice President at DDB China Group.