Cannes Contenders: Beacon/Leo Burnett Tokyo

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Where does time go.jpgAXA Life Insurance Japan: Where does the time go?
Beacon/Leo Burnett Tokyo
In anticipation to the growing need for senior care in Japan, where over 40% of the population is 65 and older. AXA Japan wanted to provide a service to help families keep in touch and look after their elder parents. AXA's mobile app allows grown children to easily communicate with their senior parents, monitor their activity, keep track of their location, and notify them if their parents are in trouble.
Delicious Supplement.jpgJapan Railway Company: Delicious Supplement  
Beacon/Leo Burnett Tokyo
Stressed and overworked Japanese are ignoring their nutritional needs, increasing the burden on the country's healthcare system. Japan Railways, the most prominent rail company in Japan with many deli food courts within its stations, recognised this need for healthier meal options and created a unique meal service that provides busy working professionals a healthy-eating option.

Delicious Supplement is a personalized lunch capsule. After customers complete a nutritional analysis, the system identifies which of four nutrient types need a boost. Using AI diagnosis through the LINE messaging app customers are 'prescribed' the right combination of pick-and-mix style deli capsules. Customers then simply choose correlating food boxes based on the designated category suggested. (The original AI and all delis are managed by the professional nutritionist.)

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.