Stephen chooses to go big with TD Ameritrade in a new campaign via Havas Singapore

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TD Ameritrade.jpgTD Ameritrade Singapore, a securities brokerage and online trading platform, has rolled out a new integrated campaign based around the tagline, “When you’re ready to go big, you’re ready to go TD Ameritrade”.

This is the first piece of locally generated creative for the brand, developed by Havas Singapore. The key objective was to position TD Ameritrade as the default platform for elite local traders who want to trade on the U.S. markets.

TD Ameritrade provides access to cutting-edge trading technology, low commission rates, online education, and outstanding customer service. A landmark brand in the U.S., TD Ameritrade is a relatively new entrant to the region, and this campaign is the brand’s first major foray into Asia.

TD Ameritrade2.jpgThe launch TVC tells the story of Stephen, an ordinary guy from middle management, who has chosen to ‘go big’ by trading with TD Ameritrade.

“Singapore is well known as a ‘giant killer’: small in size, but packing a serious punch,” added Andrew Hook, Group Executive Creative Director, Havas Singapore. “People here are rightfully proud of their national achievements and global stature. At the same time, they are highly competitive, and always looking for a way to get ahead. TD Ameritrade offers everyday folks the chance to step into the big leagues, with trading tools and support which can put them on par with the pros.”

STEPHEN.jpgThe film was shot by director Damien Shatford from The Sweet Shop. Post was handled by The Spice Shop (Bangkok), with music composition and sound design by Song Zu (Singapore).

Damien Shatford, Director at The Sweet Shop said, “The beauty of this spot lies in the contrast between the prosaic world of the main character getting on with the daily grind, and the excitement that he feels inside. He’s got a secret, and this gives him the confidence to express his inner cool.”

Credits –

Andrew Hook, Group Executive Creative Director, Havas Singapore

Kelvin Lim, Associate Creative Director, Havas Singapore

Y2 Villanueva, Copywriter, Havas Singapore

Farhan Darma, Art Director, Havas Singapore

Vanessa Thomas, Agency Producer, Freelance

Antoine de La Seiglière, Regional Group Account Director | Director of Operations SEA, Havas Singapore

Sophie Reynard, Account Manager, Havas Singapore

Gereld Khoong, Strategic Planner, Havas Singapore

Damien Shatford, Director, The Sweet Shop

Laura Geagea, Executive Producer, The Sweet Shop

Daniel Ho, Managing Director, The Sweet Shop

Sharlene George, Global EP / Managing Partner, The Sweet Shop

Paul Prince, CEO / Founding Partner, The Sweet Shop

Edward Goldner, Director of Photography, The Sweet Shop

Boontawee (Thor) Taweepasas, Art Director, The Sweet Shop

Keith Ngiau, Editor, Freelance

The Spice Shop Bangkok – Post Production Company

Terrence Kwan , Executive Producer, The Spice Shop

Lindsay Jehan, Music Director, Song Zu

Ben Lam Composer Song Zu

Damian Waddell, Sound Designer, Song Zu

Donny Pereira, Executive Producer, Song Zu