The Clan opens office in Singapore led by Yasser Ismail as strategic chief and managing director

The newly rebranded independent agency The Clan is officially opening its doors in Singapore to coincide with the country’s 52nd National Day. Led by Yasser Ismail, ex-Planning Director of We Are Social Singapore, The Clan Singapore will have a wider talent pool through its Malaysian counterpart, The Clan Malaysia.

Ismail (pictured) brings with him more than 9 years of experience and has served clients across different sectors in different capacities. Some of the clients include KFC, Canon, MasterCard, Intel, Epson, and 20th Century Fox. He was also integral in building the current Planning team at We Are Social.

“Yasser is a great addition as we strengthen our strategic planning capabilities across the board. His experience is pivotal in bridging consumers to our client’s brands. We’re looking forward to cracking some great briefs together with Yasser,” said Syed Nasir, Business Chief of The Clan.

Casey Loh, Creative Chief of The Clan added, “Yasser has grown tremendously over the years and is now regarded as one of the industry’s best talents in strategy. He’s not just a believer of changing industry trends but is also someone ahead of pop culture, like his Game of Thrones spoilers for example.”

I’m excited to be part of a proven team with an amazing vision. Both Casey and Syed have achieved so much in the past 3 years and I’m thrilled to be able to help take The Clan to the next level,” said Ismail.

Yasser will be leading The Clan Singapore in a dual capacity as both Strategic Chief and Managing Director.

The Clan Singapore will be working closely with its Malaysian counterparts on some of its regional clients. Together with the partners and clanmates in Malaysia, the team is currently building a proprietary strategic thinking tool that will be enabled digitally and accessible for clients in the coming months.

In the meantime, here’s something from The Clan’s latest reel – a brand film to commemorate Malaysia Airports’ 25th anniversary. Directed by Maurice Noone from Directors Think Tank, the film tells the story of the brand’s journey through the eyes of its passengers and staff.