Uber calls for all of Singapore to pool transportation for a greener National Day
Uber is running a social media campaign #NationalPoolDay to rally Singapore to come together in the spirit of this year’s national day theme #OneNationTogether and share rides for a greener national day this August 9th.
With strategy and creative concept by BBH Singapore, the campaign launched last week on Uber Singapore’s Facebook page with an animated post calling out to all of Singapore as well as to fellow transport service providers across the country to join forces and encourage pool rides to reduce traffic emissions for a greener National Day.
So far, the campaign has had very positive response in the form of animated responses from several key transport service providers including GRAB, Mobike Singapore and Tower Transit Singapore supporting the initiative with the hope that more partners will join in the social cause in the run up to Singapore’s National Day.
Uber then called out to all fellow transport service providers from GRAB, to SMRT to Mobikes (11 providers in total) with this animated post:
Here’s an example of Uber’s post to GRAB:
