Carol Lambert’s One Show Pick of the Day is Libération’s ‘Libé Des Réfugiés’ via Fred & Farid

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Screen Shot 2018-03-23 at 8.13.32 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

In the midst of Europe’s immigration crisis and ahead of France’s presidential election, FRED & FARID’s ‘Libé Des Réfugiés’ campaign for French daily Libération gave a voice to the voiceless, by turning over control of the newspaper to migrants and refugees for a single day. This provocative submission was one of many that stood out to Carol Lambert, ECD, Publicis Dublin and One Show 2018 Print & Outdoor judge, who selected it as her Pick of the Day.

“I hope this inspires creatives to think about using print in a way that maybe they haven’t before…”