Mara Vidal joins BBH Singapore in the role of creative director to mainly focus on IKEA

BBH Singapore further grows their creative talent with the addition of Creative Director Mara Vidal. Vidal brings a wealth of experience having previously been involved in many award winning campaigns at both creative and digital agencies in London.

Starting her career at Fallon London, Vidal (pictured) worked on Cadbury’s famous Gorilla campaign, and from there continued to develop award winning campaigns at Mother where she worked on Becks and IKEA; Digitas where she helped to launch Microsoft’s critically acclaimed Brandon Generator, and BBH London working on Tesco, H&M, Vigin Media and KFC to name but a few.

Most recently Vidal, worked as Creative Director for The Corner, in London, where she won Marketing Campaign of the year for her efforts on the celebrated ‘Heart Immigration’ campaign for Jigsaw.

Outside of the agency space, Vidal worked at Google as the Creative Director for their ‘Across the Pond’ production team in London, where she developed her skills by integrating creative ideas and technology in new and innovative ways. This led to the production of the popular content series ‘Malibu’s Best Summer Ever”.

At BBH Singapore, Vidal will mainly focus on IKEA, where she will build on the creative work that BBH has already been delivering for the brand.

Joakim Borgstrom, ECD, BBH Singapore said, “We are thrilled to have Mara as part of the team – no doubt her ideas will spread much inspiration around to the office, the client, and all around Singapore through the campaigns she works on”.

Vidal added, “BBH Singapore has that big, brave can do mentality where you feel anything could happen. I’m very excited to be part of the team here, and can’t wait to go all in”.