OMD Singapore’s campaign for McDonald’s ranked best in the world by Gunn Media 100

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McDelivery.jpgFollowing its tremendous success at global and regional award shows in 2017, OMD Singapore’s ‘Capacity Based McDelivery‘ campaign for McDonald’s has been named “the world’s top campaign” by the Gunn Report in its 2018 Gunn Media 100 list. Now part of WARC, the Gunn Report tracks the winners’ lists of close to 30 of the most important global, regional and national media awards shows to compile Gunn Media 100 – a list of the 100 best campaigns for creativity and innovation in media.

In a statement announcing the winning work, Gunn Media 100 said, “The highest-ranked campaign in the Gunn Media 100 is McDonald’s ‘Capacity Based McDelivery’ by OMD Singapore. To maintain competitive advantages, McDonald’s promoted its delivery service McDelivery in Singapore in partnership with Google. By integrating McDonald’s first-party data with Google’s hyper-local targeting, they maximised media cost efficiency and managed consumer expectations of delivery time through tailored messages, mapping real-time restaurant data against paid search spends via a live API.”

Stephen Li, OMD’s CEO for Asia Pacific, said, “To have our work for McDonald’s recognised as best of the best globally, is testament to our unwavering commitment and relentless focus on helping our clients’ leading brands continue to cut-through with data-driven creativity. This recognition motivates us to continue our drive in helping brands make better decisions, faster. The ‘Capacity Based McDelivery’ campaign is the perfect example of this in practice, leveraging real-time data to generate fresh growth for a market-leading brand in a highly competitive category. I could not be more proud of this achievement, and all the other great work coming out of OMD Singapore. It only inspires us to continue raising the bar even further still for our clients.”

Chloe Neo, Managing Director of OMD Singapore, added, “To have our work ranked as the best in the world is a true honour. It is also a reflection of our agency’s exceptional talent, the partnerships we build with each one of our clients, and our performance-driven offering, leveraging data and insights to continue delivering business results for even the largest of brands. This campaign was unique in that, through innovation and creativity, we were able to identify a new opportunity for growth for a brand at the top of its category. I am extremely proud of our team and their achievement; we will use it as inspiration to produce even more ground-breaking work for our clients.”