Sanju Menon joins Leo Burnett Mumbai as vice president to lead the Bajaj business nationally

Leo Burnett has appointed Sanju Menon (pictured) as Vice President based at their Mumbai office. Menon will lead the Bajaj business nationally, taking charge of both strategy and account management.

On  Menon’s appointment, Saurabh Varma, CEO, Leo Burnett India, said, “Sanju is extremely passionate about strategic thinking and providing business solutions. His ideology is in synch with that of Leo Burnett’s (HumanKind) philosophy, that is to delight clients with integrated ideas that are based on human truth. Apart from leading the advertising mandate, Sanju will be responsible to deliver solutions for Bajaj across functions, namely – shopper & retail, activation, branded content, website development and maintenance, social and search. He will play the role of an integrated lead managing all these functions to build the strong narrative. In addition to this, he will lead a multidisciplinary team and manage the newly established communication command centre called ‘Play’ for Bajaj.”

On his decision to join Leo Burnett Menon said, “If you want to make breakthroughs to reach the stars, its best that you board a ship that has already started its journey in that direction.

Institutions often get mired in stereotypical ways of working. Leo Burnett, however, has embraced modern approaches in business and creative methods that inspire innovation. Leo Burnett has also embarked on the journey to be the best integrated agency and I’m truly excited to be a part of this journey. Interactions with Saurabh and Nitish have given me an idea of Leo Burnett’s ways of providing brand solutions and I hope to uphold those values.”