Gold Lions to BBDO Bangkok, BBDO Malaysia + Y&R Shanghai in Cannes Outdoor competition

Asia scooped three Gold Lions at the Cannes Lions Outdoor Awards presentation which concluded just moments ago. BBDO Bangkok, BBDO Malaysia and Y&R Shanghai all took home Gold.

BBDO Bangkok won for a Throatsil campaign titled “Alex”, “Ramsay” and “Tyler”. BBDO Malaysia won Gold for their KFC Brand posters “Drumstick”, “Burger” and “French Fries”. Y&R Shanghai won for Xiao Zhu Air Purifier “Breathe Again”.

In addition to the 3 Gold Lions, Asian agencies also won 9 Silver Lions and 11 Bronze Lions. All up 131 Lions were awarded across the Outdoor competition.

To round off a great night for BBDO Malaysia, their KFC campaign also picked up 2 Silver Lions in this category.

Other multiple Silver Lion winners were Grey China for Beijing Subway and McCann Mumbai for Essel Dish TV. Both won two Silvers.

Single Silver Lion winners in Outdoor were BBDO Bangkok for Thai AirAsia; CreativeLand Asia Mumbai for Durex Condoms and Y&R Shanghai for Baidu.

Bronze Lion winners were: NudeJEH Bangkok, Lowe Singapore, Grey Mumbai, Ogilvy Beijing, DDB Mudra Mumbai, O&M Malaysia, O&M Mumbai, O&M Bangkok, BBDO Pakistan, Innocean South Korea and I&S BBDO Tokyo.

The Outdoor Grand Prix went to TBWA Media Arts Lab Los Angeles for their Apple iPhone World Gallery campaign.

Jury President Juan Carlos Ortiz, President & CEO of DDB, said the campaign was a ground-breaking blend of innovation and simplicity-of-thought that made the jury’s choice easy. “We didn’t choose the Grand Prix – the Grand Prix chose us,” he said.

ALL OF ASIA’S OUTDOOR WINNERS

TTHAILAND

GOLD LION CAMPAIGN

MILLIMED THAILAND

THROATSIL   

BBDO PROXIMITY THAILAND Bangkok

SILVER LION CAMPAIGN

THAI AIRASIA

THAI AIR ASIA DOMESTIC CAMPAIGN   

BBDO PROXIMITY THAILAND Bangkok

BRONZE LION

BE PREPARED   

FERRERO ASIA   

TIC TAC   

nudeJEH Bangkok / GREY THAILAND Bangkok

BRONZE LION CAMPAIGN

STRAWBERRY CAKE/VANILLA CAKE/CHOCOLATE BROWNIE

DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN   

OGILVY & MATHER Bangkok

MALAYSIA

GOLD LION CAMPAIGN

KFC   

KFC BRAND   

BBDO PROXIMITY MALAYSIA Kuala Lumpur

SILVER LION CAMPAIGN

KFC   

KFC BRAND   

BBDO PROXIMITY MALAYSIA Kuala Lumpur

SILVER LION

DRUMSTICK   

KFC   

KFC BRAND   

BBDO PROXIMITY MALAYSIA Kuala Lumpur

BRONZE LION CAMPAIGN

PIZZA HUT RESTAURANTS   

PIZZA HUT DELIVERY   

OGILVY MALAYSIA Kuala Lumpur

CHINA

GOLD LION CAMPAIGN

BREATHE AGAIN   

XIAO ZHU AIR PURIFIER   

Y&R SHANGHAI

SILVER LION CAMPAIGN

FIREMEN, PARAMEDICS PIZZA

BEIJING SUBWAY

GREY GROUP CHINA Beijing

SILVER LION CAMPAIGN

FIREMEN, PARAMEDICS PIZZA

BEIJING SUBWAY

GREY GROUP CHINA Beijing

SILVER LION CAMPAIGN

BAIDU

ONLINE SAFETY PRODUCT   

Y&R SHANGHAI

BRONZE LION CAMPAIGN

CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG

PHONE WALL CAMPAIGN

OGILVY BEIJING

INDIA

SILVER LION

BASEMENT   

ESSEL GROUP   

DISH TV   

McCANN WORLDGROUP INDIA Mumbai

SILVER LION CAMPAIGN

BASEMENT, PUDDLE, SOFA

ESSEL GROUP   

DISH TV   

McCANN WORLDGROUP INDIA Mumbai

SILVER LION CAMPAIGN

RECKITT BENCKISER (INDIA)   

DUREX REALFEEL CONDOMS   

CREATIVELAND ASIA Mumbai

BRONZE LION CAMPAIGN

DHL HANDS

DHL EXPRESS COURIER SERVICES   

GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil

BRONZE LION CAMPAIGN

VOLKSWAGEN

BI-XENON HEADLAMPS/AUTOMATIC DISTANCE CONTROL   

DDB MUDRA GROUP Mumbai

BRONZE LION CAMPAIGN

SOUND WAVE

PUFFIN CHILDREN’S AUDIOBOOKS   

OGILVY & MATHER MUMBAI

SINGAPORE

BRONZE LION CAMPAIGN

3M SINGAPORE   

SCOTCHGARD CARPET & RUG PROTECTOR &nb
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LOWE SINGAPORE

PAKISTAN

BRONZE LION

THE WORLD’S FIRST BILLBED   

MOLTYFOAM MATTRESSES   

BBDO PAKISTAN Lahore

SOUTH KOREA

BRONZE LION

A MESSAGE TO SPACE   

HYUNDAI MOTOR COMPANY   

INNOCEAN WORLDWIDE Seoul

JAPAN

BRONZE LION

ZOO JEANS   

KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB   

KAMINE ZOO   

I&S BBDO Tokyo

VIEW THE WINNERS LIST: Outdoor Winners.xls