GOVT Malaysia ushers in the year of the rooster with a chicken rice takeaway lunch

To celebrate the coming of the Lunar New Year, GOVT Kuala Lumpur has devised a new way to engage with its clients. Rather than commit to the typical and expected hampers that seem to crowd the client’s reception area, GOVT went with something more Malaysian – a Chicken Rice takeaway box.

Within the box however is not the delicious lunchtime favourite. Instead, it’s a card that shows the promise of a delicious lunch along with the following message: “To own the Year of the Rooster, one must first consume it. Which is why we’d love to buy you chicken rice on 7th or 8th February 2017 (you tell us when) from 12.30pm to 2.00pm”.

Casey Loh Executive Creative Director explains: “In Cantonese, the word “rice” sounds similar to “worries”, which explains the use of the chicken rice whereby rather than worry about the year, we’re inviting the clients to eat it right up.”

“The greeting card was inexpensive to produce and may be suggestive of the tough times to come. It’s not a fancy meal but it’s a guaranteed crowd pleaser and did certainly put a smile on the recipient’s face. The only regret GOVT has is the use of the polystyrene material for authenticity and recognisability.” said Loh.