Christina Lim to join Dentsu Singapore as managing director effective May 15

Dentsu Singapore has appointed Christina Lim as Managing Director effective 15 May. Rosalynn Tay, who has been double-hatting as the CEO of Dentsu Aegis Network Singapore and Dentsu Singapore since her appointment in 2015, will focus on continuing the strong growth momentum of Dentsu Aegis Network Singapore and its 10 network brands.

A seasoned practitioner and visionary of branding and marketing, Lim (pictured) brings with her close to 30 years of experience, where she joins the business from leading Singaporean retailer, NTUC FairPrice. In her 10 years as Director of Brand & Marketing, Lim transformed the homegrown grocery retailer into a progressive and innovative brand in its field; her works which often have a technological focus, are consistently lauded as game changers and have been recognized through many marketing industry awards. She was instrumental for building and strengthening the NTUC FairPrice brand to what it is today – a much loved icon with a strong affinity across the populations. This is evident in the recognition of the retailer in the Influential Brand Awards as well as the Campaign Asia Top 1,000 brands award.

Prior to this, Lim spent 18 years in the advertising industry where she also took on senior positions in Publicis Singapore, TBWA Singapore and EURO RSCG Singapore (now known as Havas Worldwide Singapore) and has worked on blue-chip clients such as Hewlett Packard, AVIVA, Western Union and Dell.

In her new role Lim will work closely with Andy Greenaway, Executive Creative Director of Dentsu Singapore, and report directly to Tay.

Tay said, “As Dentsu Singapore continues to scale exponentially, Christina’s appointment is a timely arrival of talent and I couldn’t be more pleased of her addition to our leadership bench. She has proven herself an innovative mind with an in-depth understanding of consumer-brand dynamics within the Singaporean landscape – qualities integral to driving the business that is Dentsu Singapore.”

“Dentsu Singapore has woven itself into the fabric of the Singaporean advertising landscape -especially in the recent years, and I’m excited to be part of a business that is both forward thinking and transformational. I look forward to building new insights to spark interaction between the brand and its clients as we find meaningful connections and beneficial business solutions,” said Lim.