VMLY&R has been appointed by Circles.Life for creative duties in Singapore. The appointment builds on an ongoing partnership with the fastest growing telco in Singapore.
Following successful campaigns resulting in an increase in brand awareness and business growth, VMLY&R Singapore will work with Circles.Life to continue to build the brand through developing and executing breakthrough campaigns for a period of 1 year. The agency’s duties also include providing strategic counsel on the brand’s identity and growth as the company expands its service beyond telco and Singapore.
“We’re eager to leverage our expanded capabilities to speak directly to the interest of Circles.Life’s customers and drive measurable business growth for the brand. In many ways, we work with Circles.Life as a true partner, collaborating with them on marketing, product & strategic operations,” said Preethi Sanjeevi, Managing Director, VMLY&R Singapore (pictured). “This partnership is a natural fit and a ringing endorsement of our ability to bring bold, clutter-breaking ideas to the table.”
Delbert Stanley Ty, Head of Marketing, Circles.Life, elaborates, “We see VMLY&R as an extension of our own team and are excited to cement our relationship by bringing them onboard as our Agency of Record. They continuously challenge our thinking about how to take the brand forward and we feel that is part and parcel of being a disruptive brand, having a partner that disrupts you.”