HSBC and Grey Group Hong Kong pass the Hong Kong Sevens spotlight on to local businesses
Hong Kong Sevens, is one of Hong Kong’s largest and most popular sporting events of the year and features the game of Rugby. This year, Grey Hong Kong created a campaign for co-sponsor HSBC, to leverage on this sporting event and to shine the spotlight on some of HSBC’s business customers.
Grey partnered with one of HSBC’s local innotech customers, Insight Robotics, and created a state-of-the-art rugby ball. The ball then travelled throughout Hong Kong and into the hands of different local businesses. They were given the opportunity to pitch or introduce their business to the camera.
As explained by Rex Sham, founder of Insight Robotics, “There are cameras mounted on the sides of the official game ball and the ball was passed around Hong Kong. I’m happy to be part of such a fun project which also shows how supportive HSBC is of innovative businesses and startups.”
The 2019 Hong Kong Sevens will be the 44th edition of the Hong Kong Sevens, and the seventh tournament of the 2018–19 World Rugby Sevens Series.
Media channels for the campaign included a district focus around the Hong Kong Sevens competition, presence in the Rugby Village and Hexagon Suite, TV channels, as well as digital and social media.
Credits –
Michael Knox, Chief Creative Officer
Graham Drew, Executive Creative Director
Christopher Lee, Group Creative Director
JeffreyMC Wong, Associate Creative Director
Jeffrey Wong, WingHo Lam, Art Director
Yvonne Cheng, Starry Lam, Copywriter
Winky To, Business Partner
Matt Wong, Associate Account Director
Eva Look, Account Executive