DDB Mudra Group recently won the social media duties of Delhi International Airport Limited (DIAL). The brand will be managed by the agency’s digital solutions arm – 22feet Tribal Worldwide and will be led by Vishal Mehra, Business Head- North, 22feet Tribal Worldwide.
Delhi International Airport Limited (DIAL) is a joint venture, formed as a consortium between GMR Group, Airports Authority of India, and Fraport AG & Eraman Malaysia. In 2006, DIAL took over the management of Indira Gandhi International Airport (IGIA), New Delhi, to become India’s fastest growing airport hub. It is a Global 4-Star Airport and has been recently recognized as the ‘Best Airport in India / Central Asia 2019’ by Skytrax World Airport Awards.
Mehra (pictured) said, “As a bunch of aviation enthusiasts, we couldn’t be more thrilled to partner with DIAL as it embarks upon its next phase of expansion for Terminal 1 and Terminal 3. In addition to being India’s #1 airport in traffic and passenger ratings, it is also now counted amongst the leading hubs in the continent. We will make sure that DIAL’s digital and social presence is the ideal mirror for the city, as well as the country. Our goal is to engage positively; not just with our passengers, but also the city’s populace, so they can be proud of their airport as well.”