Seen+Noted: KFC ‘Hot & Spicy’ campaign reignited by Ogilvy Hong Kong to mark the final season of Game of Thrones
Ogilvy Hong Kong has extended their multi-award winning ‘Hot & Spicy’ campaign for KFC. The new campaign is released to celebrate the premiere of the final season of Game of Thrones.
The social-led campaign features static and animated visuals of a flame breathing dragon – with the fireballs produced by the beast seamlessly swapped out with KFC’s classic Hot & Spicy chicken.
As well as launching online, the campaign will also include 3 additional executions that will feature in print advertising and key outdoor media, which will roll-out in the coming weeks.
The campaign was again created via the top Bangkok-based digital imaging studio, Illusion.
“KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share,” said Shirley Chau, Marketing Director – KFC Hong Kong.
John Koay, Executive Creative Director at Ogilvy Hong Kong said: “This new Hot & Spicy campaign is a nod to a show that has become a global phenomenon, just like KFC. It really shows KFC at its most playful and is a great example of how brands can leverage pop culture to show their relevance.”
Chief Creative Officer: Reed Collins
Executive Creative Director: John Koay, Matthew Nisbet
Creative Director: Fung Chan, Jim Fong
Art Director: John Koay
Senior Content Designer: Alex Burton
Executive Group Director: iris Liu
Account Director: Rita Lam
Account Executive: Ervan Luk
Photographer: Illusion Bangkok
Illustrator: Illusion Bangkok