Hakuhodo Inc Japan appoints Devi Attamimi as Institute Director of Hakuhodo Institute of Life and Living ASEAN

Hakuhodo Inc has announced that Devi Attamimi has been appointed Institute Director of Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN), a think tank that researches ASEAN sei-katsu-sha*.

Established in 2014, HILL ASEAN was incorporated in Thailand in March 2017. It supports the marketing activities of companies in the ASEAN region with insights and recommendations on ASEAN sei-katsu-sha.

Attamimi (pictured) joined Hakuhodo Indonesia as a Strategic Planning Director in 2011. She now serves as Executive Director Strategy of Hakuhodo Network Indonesia, a multi dimensional group of Hakuhodo companies in Indonesia, where her role is to lead the strategic planning team and act as brand consultant for clients. In addition, Attamimi has a pivotal role at HILL ASEAN, where she has conducted research and analysis from sei-katsu-sha perspectives as a researcher since the Institute’s
establishment.

With the appointment of Attamimi as Institute Director, HILL ASEAN is placing greater importance on the perspectives of non-Japanese staff from Hakuhodo’s ASEAN offices, boosting research not Through this, we will provide further support for client marketing activities tailored to emerging sei-katsu-sha changes.

*Sei-katsu-sha are more than simply consumers, just as people’s lives and lifestyles include more than just shopping. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives.