Seen+Noted: Cheil Hong Kong shows how Chupa Chups can provide an escape for kids
May 17 2019, 11:38 am | | 5 Comments
Cheil Worldwide Hong Kong has released a new print campaign for Chupa Chups and was executed by Illusion Bangkok, who partnered with the agency on their highly awarded JBL ‘Block Out The Chaos’ print series.
This campaign says even kids deserve a sweet escape from arduous tasks like homework, music practise and tidying-up.
Credits
Client : Chupa Chups (Snack To Home Limited)
Product: Chupa Chups
Agency: Cheil Worldwide Hong Kong
Production Company: Illusion, Bangkok
Chief Creative Officer: Paul Chan
Creative Director: Lili Jiang, Ivan Au
Art Director: Ivan Au, Elsie Lau
Copywriter: Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho
Illustrator: Illusion, Bangkok
Project Manager: Denise Chan
5 Comments
A bit generic and one dimensional.
Seem like all Cheil HK ideas are about ESCAPE.
Penguin Book, their Headphones Ad and not this.
A bit generic and one dimensional but handy for an escape.
Can someone post Cheil HK’s real work? Surely they must be seen and noted too.
Surely these aren’t made for awards!
Nice art direction. Done well by Illusion.