MYBACIN is a hygienic product and hands are the starting point of all germs spreading through our bodies.
In order to meet the lifestyles of people who don’t have time to wash their hands, MYBACIN has developed a convenient sanitizing gel product. Leo Burnett Group Thailand’s campaign shows how to make people realize the importance of hand washing.
To communicate to all target groups Leo Burnett Thailand visualize it through every day life, making people realize that they have to live with invisible and unrecognizable germs. And they, the germs, are always ready to spread over our bodies whenever they are touched by hands.
Credits – Chief Creative Officer: Sompat Trisadikun. Creative Director: Piti Pongrakananon. Art Directors: Jidapa Chomthongdee, Sompat Trisadikun. Copywriter: Kanokwan Chatkaewmanee. Agency Producer: Sarawut Lertkittipaporn. Production company: Chubcheevit Studio Bangkok. Production Company Producer: Sukij Pongpisuth. Account Director: Teerin Bhongsatiern. Photographer: Chub Nokkaew. Account Executive: Kodchakornchat Kumissara.