CANNES CONTENDERS: GREYnJ UNITED Thailand

| | 2 Comments

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

CANNES CONTENDERS: GREYnJ UNITED Thailand

FaceOff
K PLUS
GREYnJ United Thailand

Thai people hate changes. Especially when it comes to things that they’re already used to and love. K PLUS is the mobile banking app from Kasikornbank, one of the top banks in Thailand, with almost 10 million of its users banking online. When it came time to update the interface, features, icon , even with new add-on A.I. functions, we had to break the news to millions, risking major backlash if even just a fraction of them hated the changes… In the end, an entertaining film with a little bit of humor and a whole lot of insights made everyone happy. Reminding everyone that change is progress, and it can actually be awesome.

CANNES CONTENDERS: GREYnJ UNITED Thailand

The Guard
Kasikornbank
GREYnJ United Thailand

Cyber scams are on the rise. In 2018 alone, a total of 500 million Thai baht was reported lost due to scams. As one of the leading banks in Thailand, Kasikornbank felt responsible to remind everyone to stay vigilant. Scammers are always coming up with new tricks and it only takes a second of mindlessness to fall prey to them. But no matter what new tricks they think of, there is always one foolproof way to flight them: if you were on guard at all times, scammers have no way of getting to you. In this one single film which pretends to be a series, we follow a guy and his Guard at different times, in different situations, in which scammers almost win. Just almost.

CANNES CONTENDERS: GREYnJ UNITED Thailand

Golden Sparrow
3BB
GREYnJ United Thailand

In Thailand, competitions in the broadband service industry are fierce, with brands constantly lowering their prices, in order to fight for new customers and market share. Which is why Thai people often switch from brand to brand, depending on the latest, most attractive promotion. There is no brand loyalty as brands often clamor for new users’ attention and tend to ignore their existing contract customers. 3BB wants to change that, by being the first brand in town to come out with a promotion package that is available for both new and existing users. We treat everyone fair.

We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.