Video content has transformed how businesses market and how consumers shop. In an overall marketing plan, video is increasingly central to an advertiser’s outreach and campaign efforts.
Motion content is not only constrained to mobile phones and tablets, digital OOH screens now deliver dynamic audio-visual capabilities. Video has dominated all digital screens.
Videos as a format has been proven to attract higher engagement and deliver an uplift in audience sentiment. According to a recent study from Ocean and Neuro-Insight U.K., video campaigns have been proven to be 2.5x of impact compared to static content and is stronger way when it comes to building that emotional connection with the audience, more so with the added audio capabilities for a stronger impact.
In the month of May, Clear Channel showcases advertisers on board its latest, Play-In-Motion, a network of digital screens equipped with audio-visual capabilities. The first-on-board advertisers include Live Nation where commuters will be turning heads to familiar tracks from The Chainsmokers and Backstreet Boys; view H&M’s latest summer collection; and perking up to Nespresso’s new Barista Creations, a new permanent range of coffees specially designed to go with milk.
“Audiences are looking for rich, immersive audio-visual experiences and we see a significant shift from static to motion. With Play-In-Motion, we can now re-purpose brands’ video assets across media channels, from TV, Online, Social Media onto Digital Out-of-Home – at scale. Digital inventory and full motion DOOH are in a prime position to become a content platform in and of itself, both for brands to broadcast from and for users to contribute to.” said Kelly Khoo, CEO, Clear Channel Singapore.