Isobar Sri Lanka and JAT Holdings launch ‘#AChairWorthFightingFor’ in latest digital campaign

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Isobar Sri Lanka and JAT Holdings launch ‘#AChairWorthFightingFor’ in latest digital campaign

Isobar Sri Lanka and their creative arm Response, have partnered with JAT Holdings to launch the latter’s latest digital campaign, ‘#AChairWorthFightingFor’.


Isobar and Response have created the campaign for Herman Miller, the popular American chair brand that is imported and distributed by JAT Holdings in Sri Lanka. The campaign is a witty 4 episode ad series depicting modern day office politics, loosely based on the power play theme of the famous TV show, ‘Game of Thrones’. The series is a satirical take on the demeanor and motives of certain characters of the show and tries to adapt the global pop-culture phenomena in a modern corporate Sri Lankan context.

The story of ‘Danika’ takes place in a corporate set-up that currently functions under the storm of power transitions and office politics. The series makes for a hilarious plot with its focus on the ‘best chair’ in office, a concept familiar to anyone with a corporate job.


Isobar Sri Lanka and JAT Holdings launch ‘#AChairWorthFightingFor’ in latest digital campaign

“We want our brands to ignite conversations and we have always connected with people. This novel execution has created meaningful social conversations for the brand”, said Tulsi Liyanage, Head of Marketing for JAT Holdings.

Chamith Buthgamuwa, Head of Isobar, Sri Lanka said, “We’re only halfway through the year and, already, there have been a number of digital campaigns that have set the bar high. It is always important for us to use multiple platforms to tap into pop culture trends and tell engaging stories, to consumers. It’s great to have a brand such as Herman Miller to adventure with into campaigns such as this. And, we promise you, this will not be the last from us.”

The series has garnered more than a million views across platforms since its launch.

Credits –
Creative Director: Nisal Attanayake
Art Director: Nisal Attanayake
Copywriter: Gyles Dharmaratne
Account Management: Chamith Buthgamuwa, Ama Silva, Vinoli De Alwis, Haritha Separamadu,Amali Samaratunga
Production House – NELLI – The Creative Circle
Director – Udara Abeysundara
Producer – Purnima Muhandiram
DOP – Majith S. Uyangoda
Editor/Colorist – Dileepa Jayakody
Music – Pawan De Silva
Art – Dimantha Balasooriya
Costume – Sawan Pawithra
Assistant Director – Primál Ranasinghe
Production Manager – Anjana ashubodha
Makeup – Mananuwan Rupasingha
Camera – Epic 48
Equipment – FEG