Cannes Contenders: VMLY&R New Zealand

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How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Lifedirect.co.nz: R.I.P Simon
VMLY&R New Zealand
For almost a decade, the face of life insurance aggregation site, Life Direct, was ‘Simon the Sloth’ – a lethargic, animated character who’d lost relevance. The task was to reinvigorate the brand amongst young New Zealanders – a demographic with an ever-increasing responsibility to insure themselves for the benefit of their dependents. The problem is, they view death as a distant problem. So, as a real-time demonstration of the unpredictability of life, and the significant benefits of life insurance, we killed Simon.

Cannes Contenders: VMLY&R New Zealand

Countdown: Ads for Pads
VMLY&R New Zealand
Period poverty has become more and more widespread in New Zealand. Women and girls who couldn’t afford sanitary products regularly miss work or school, or resort to makeshift measures – commonly, tearing up sheets of newspaper to stuff in socks or rags. When Countdown Supermarkets lowered the price of their sanitary products, we also used newspapers to both inform people about the price drop and about newspapers’ unfortunate alternate use. This gained nationwide news coverage, becoming the most read story of the day on TVNZ’s news site and started a positive national conversation.

We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.