Drawing on the brand’s promise to help Australians in the moments that matter, Westpac has launched the next phase of its Help campaign via DDB Sydney, with a focus on providing much needed support for small business owners across Australia.
Set to the soundtrack of The Masters Apprentices classic Because I Love You remade by Amy Shark, the campaign tells the story of a couple who have emigrated to Australia and open a small business out of necessity, but grow to treasure it for the life and opportunity it gives their family.
The new campaign coincides with the launch of Westpac’s ‘help when it matters’ logo, cementing the brand’s ongoing commitment to providing tangible help to customers when and where it matters to them.
Says Jenny Melhuish, head of brand, advertising and media, Westpac Group: “Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs.
“We recognise that there are a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business – from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”
Says Matt Chandler, creative partner, DDB Sydney: “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali; people who have set out on their own to build a life for their families. We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”
The campaign launches nationally across TV, radio, digital, out of home and social, from Sunday, 2nd June.
For more information on how Westpac can support Australian businesses, visit the Westpac Business hub: Westpac.com.au/businesshub.
Jenny Melhuish, Head of Brand, Advertising & Media, Westpac Group
Sam Viney, Head of Advertising, Westpac
Toby Dewar, Head of Media and Agency Management
Carly Boyle, Director of Media Planning
Amber Joyce, Senior Advertising Manager, Westpac
Sian Chadwick, Head of Business Experience, Westpac Business
Anna MacFarlane, Head of Business Marketing, Westpac Business
Alice Pears, Senior Marketing Manager, Westpac Business
Brooke Carter, Senior Marketing Manager, Westpac Business
Magdalena Sikora, Marketing Manager, Westpac Business
Creative Agency: DDB
CCO: Ben Welsh
ECD: Tara Ford
Head of Art: Noah Regan
Creative Partner: Matt Chandler
Art Director: Noah Regan
Copywriter: Matt Chandler
Designer: Paul Jansen
Head of Integrated Content: Sevda Cemo
Lead Senior Producer: Tash Johnson
Managing Partner: Chiquita King / Sasha Firth
Group Account Director: Topher Jones
Senior Business Director: Kirsty Smith
Business Manager: Fabrizia Violante
Chief Strategy Officer: Carl Ratcliff
Head of Planning: Dom Hickey
Senior Planner: James Davis
Production Company: 3&7
Director: Steve Ayson
Executive Producer: Emma Wilcockson
Producer: Julianne Shelton
Edit Facility: The Butchery
Editor: Jack Hutchings
Sound: Song Zu
Sound Engineer: Abigail Sie
Post Production: Blockhead VFX
Music Supervision: Karl Ritcher
Casting: Peta Einberg Casting & Nick Hamon Casting
Media: Media Lab
Public Relations: Map and Page