DDB China Group has appointed Allen Lee to the vacant Chief Creative Officer role. Lee will lead the creative teams of DDB, Tribal and TracyLocke in the China market.
With over 20 years experience in creative agencies, Lee (pictured) has witnessed and participated in the explosive growth of the China advertising industry over the past two decades. He started by crafting film and traditional advertising, and then, over the past decade, moved into digital integration and entertainment marketing. In 2006, Lee became the first creative director of Tribal DDB when the digital agency established its Shanghai office.
The Chief Creative Officer position has been vacant for over a year.
Danny Mok, CEO and President of DDB China Group said: “Allen has a local creative’s unique insight to the China market and consumers, he also understands the operation of international 4A agencies very well，“he said,
“He has a genuine gift for delivering insightful creative solutions to clients’ business problems while setting a high bar for creative quality. Over the past year we have been looking for the best CCO candidate for DDB, and I believe Allen fits the role perfectly. I look forward to working with him and pushing DDB China Group’s creativity to the next level. “
The highlights of Lee’s advertising career, include that he spent seven years to co-establish im 2.0, first as ECD and Managing Partner, then as CCO, growing the agency to become the leading integrated agency which was eventually acquired by WPP, and renamed as VML.
Before joining DDB, Lee was CCO and Senior VP of 180 Shanghai, another leading digital agency in China. During his time there, he worked on the highly successful Budweiser 2018 FIFA campaign, and also produced a series of entertainment marketing campaigns for McDonald’s China.
Lee has picked up literally hundreds of advertising awards at the One Show, the Clios, Spikes, Effies. He also often sits on the jury panel for many China advertising awards such us the One Show China, Longxi, and the China 4A Golden Seal awards.