Cannes Contenders: BBDO China
How will Asia-Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Snickers “Hungry Signatures”
BBDO had this idea, based on the global Snickers positioning “You are not you when you are hungry”, that when people are hungry, they are not themselves and can end up making hungry mistakes. An example of this is signing documents without even reading the contents of it. BBDO brought this idea to life by using official letter formats. The content is modified to take advantage of the hungry oversight.
Mercedes-Benz “Beasts”
BBDO created posters for the AMG GT 4 Doors. The idea for the design was based around the Mercedes-AMG GT being a ‘beast on the road’. But now, with the car having four doors, the beast is now family friendly.
Everybody talks about the importance of data but sometimes, even with all data in the world, companies cannot identify mental health issues affecting their workers. Depression at work is a serious and well-hidden issue and requires a very serious campaign. And BBDO as a team had the pleasure to work on that project and help to bring to light some stories like those portrayed on the film and in the posters.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.
1 Comment
Please tell me they didn’t submit these to Cannes?