Ogilvy Thailand, Ogilvy Hong Kong, Cheil Hong Kong, DDB Mudra Mumbai + TBWA India make the cut at shortlist stage of Cannes Print & Publishing Lions
The Print & Publishing Lions at Cannes this year has seen a shortlist of just 159 entries, with Asia seeing 16 entries make the cut.
Leading the way for Asia is Ogilvy Thailand with 6 shortlists. Ogilvy Hong Kong, Cheil Worldwide Hong Kong and DDB Mudra Mumbai all had 3 shortlists. TBWA\India also has a single shortlist.
Ogilvy Thailand had two campaigns of 3 entries shortlisted – Lego “Spaceship, Dragon, Empire States” and Freeland Foundation’s “Boar, Deer, Kouprey”
Ogilvy Hong Kong’s successful entries are for their new KFC “Hot & Spicy – Star Trek, Volcano, Game of Thrones” campaign.
Cheil Hong Kong’s 3 shortlists were for Chupa Chups “Homework, Music, Tidy-up” campaign.
DDB Mudra Mumbai made the cut with their Khalsa Aid campaign “Hashtags – Young Man, Old Man, Kid”.
“One Mindful Mind” for the Neurgen Brain and Spine Institute via TBWA\India was also shortlisted.
View the full list of shortlists:
Cannes19-Print-Publishing-Shortlist
1 Comment
On The Hastag ad by DDB Mumbai
1. Indian agency making an ad (print) related to Syria 🙂
2. Visual pun of hastag on such a serious issue 🙂
3. using most gruesome images then photoshop it more to get Jury’s attention (which they managed) 🙂
4. God knows where it got released, who is the TG (sorry its Cannes Jury), why they did it, who paid for it?? 🙂
5. BTW social media is not to solve issue like this but to blow up the news/issue so that everyone notices – conceptual problem 🙂
6. and finally its not a good ad… copy and idea is lame 🙂
But Cannes Jury who are themselves entered scam/fake ads can’t ignore it 🙁
They will be really proud to lift the metal on the stage 🙁
The agency people must be thinking after seeing this comment that – ‘Hey all the ads showcased here are scam ads. Why you are talking about ours?’
The answer is in the mirror.
#Shame
P&G, Unilever – Pls humiliate ad agencies more on their agenda to just win a Cannes by doing fake ads and doing bad real work 😉