Toby Pickford’s Cannes Diary #4

Toby Pickford, chief creative officer at Ogilvy Health is on the Health & Wellness Lions jury at Cannes Health Lions. Pickford, along with many other jurors is writing exclusively for Campaign Brief.

Need Vitamin D!

It’s day 4. Passion is shining through today, but not a lot of sunshine. We have been in this lab since 8.30 am. It looks like a few of us might need some Vitamin D – rickets could be setting in! But we do have a minute in the sun so we should be ok.

The shortlist has gotten slightly shorter but surprisingly tempers haven’t. Low tech, high tech and no tech – we are all looking very closely at the evidence in front of us and as expected, there are findings we all agree to be positively life changing to humanity and others just open the door to huge potential.

A few have found what they believe to be the cure and are adamant about it, while other experts are not so convinced so it’s back through all the studies and more time to eat pastry and drink more coffee. So healthy for health & wellness!

Who’s right? who’s wrong? No one. Every opinion is taken into consideration – it’s all good healthy debate that will get us closer to awarding the best of the best tomorrow.