Cheil Hong Kong and Ogilvy Hong Kong dominate the Cannes Industry Craft Lions category at the shortlist stage of judging

Asia has performed very strongly at the shortlist stage of the Industry Craft Lions category at the Cannes International Festival of Creativity.

In total Asia has a creditable 65 entries that have been shortlisted from the list of 181 entries globally that made the cut.

Cheil Worldwide Hong Kong and Ogilvy Hong Kong were our region’s most prolific performers in the category. Dentsu Inc Tokyo and J. Walter Thompson India were also strong performers.

Cheil has 26 shortlists across all Print & Publishing and Outdoor craft categories and subcategories. Their Chupa Chups “Homework, Music, Tidy-up” campaign is shortlisted 13 times as is their Penguin Books “Lose Yourself in a Book” campaign which they created with sister agency, Cheil Worldwide Beijing.

Ogilvy Hong Kong’s KFC “Hot & Spicy – Games of Thrones, Star Trek, Volcano, Motley Crew” campaign is shortlisted 16 times across all Print & Publishing and Outdoor craft categories and subcategories.

Dentsu Inc Tokyo also performed well with “Get Back, Tohoku” for East Japan Railway Company shortlisted 8 times and “72 Posters for School Teams Participating in the High School Sumo Tournament” shortlisted 3 times.

J. Walter Thompson India saw their “Blink. And They’re Gone” work for the Jimmy Nelson Foundation shortlisted 6 times. The campaign was created with J. Walter Thompson Amsterdam.

Single shortlists were recorded by BBDO Shanghai; Beacon Leo Burnett Tokyo; Sha Inc. Tokyo; TBWA\Hakuhodo Tokyo; and BBDO Pakistan.

See the full list of shortlists here:

Cannes19-Industry-Craft-Shortlist