Ogilvy Hong Kong, BBDO Pakistan and Dentsu Tokyo score Silver in Cannes Industry Craft Lions
Asia has scored 4 Silver Lions and 6 Bronze Lions in the Industry Craft Lions category, announced tonight at the second awards presentation of the week at the Cannes International Festival of Creativity.
Ogilvy Hong Kong’s KFC “Hot & Spicy” follow-up campaign picked up two Silver Lions for Craft.
BBDO Pakistan’s “Truck Art Childfinder” campaign for Berger Paints score Silver, as did Dentsu Tokyo’s East Japan Railway “Get Back, Tohoku” print campaign.
Cheil Worldwide Hong Kong brought home two Bronze Lions – for their Chupa Chups print campaign and Penguin “Lose Yourself in a Book”
Beacon/Leo Burnett Tokyo won Bronze for “The Very Happy Meal Font”.
TBWA\Hakuhodo Tokyo won Bronze for “The Most Challenging Ping Pong Table”.
Dentsu Inc. Tokyo also was awarded Bronze for their “72 Sumo Posters” campaign of 72 posters.
A final bronze was awarded to J. Walter Thompson India for the Jimmy Nelson Foundation “Blink Test” campaign.
1,697 entries were submitted to the category with 1 Grand Prix, 6 Gold, 14 Silver and 20 Bronze Lions being awarded. The jury noted that much of the work was emotionally powerful using creative craft to present their messages.
The Grand Prix was presented to Momentum Worldwide, New York for Nike who transformed a church into a basketball facility called ‘Just Do It HQ at The Church’ for Chicago’s youth.
Trevor Robinson OBE, Founder & Executive Creative Director, Quiet Storm and Jury President, commented: “It’s a Grand Prix that celebrates bringing restraint to craft, with a legacy that lives beyond this award”
Cannes19-Industry-Craft-Lions-Winners
7 Comments
A whole bunch of scam gets metal.
The same idea as last year gets metal.
Cannes. What a joke.
because this is the CRAFT category. Not IDEAS category. So look at these ads for the craft of photography, digital imaging, art direction and recognise the great job these people have done. People like Illusion who have executed the agency’s scam idea exceptionally well. They deserve this recognition.
People saw how well Illusion executed it last year. Why couldn’t Ogilvy have created a new idea for Illusion to execute well, rather than reheat the same concept? They’ve had a year to get a new idea FFS! Cannes is supposed to showcase NEW ideas!
Of course Illusion have executed the agency’s scam idea exceptionally well! A whole year to fine tune it…..so doesn’t reflect commercial reality at all. Have you ever seen how cringe Ogilvy HK’s regular cheaply-put-together KFC work is?
Cannes just devalued the Lion. Maybe other agencies are now thinking about rehashing the same ideas for next year too.
@ @ @why? What great work have you created lately ?
I’m so bitter.
@@@ why? You’ve had a full year to get a new idea too, FFS. Where’s your brilliant work ?
Exactly. STFU