Silver Lions to Grey Bangladesh and TBWA\Hakuhodo Tokyo in Brand Experience & Activation category in Cannes
The Bangladesh ad industry has scored a major creative coup with Grey Bangladesh picking up a Silver Lion in the Brand Experience & Activation category in Cannes. The agency picked up the Lion for UCB “Agrobanking” for UCash Mobile Banking Service.
A second Silver in the category was awarded to TBWA\Hakuhodo Tokyo for AIG “Pride Jersey”.
The Grand Prix award went to McCann New York for Microsoft Xbox “Changing the Game”.
“Changing the Game” is a project for Microsoft’s Xbox Adaptive Controller that has accessible technology that levels the playing field and creates opportunity for all.
Brand Experience & Activation Lions celebrates creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement, of the 2,532 entries, a total of 70 Lions were awarded by the jury, presided by Jaime Mandelbaum, Chief Creative Officer, VMLY&R Europe: 1 Grand Prix, 9 Gold, 23 Silver and 37 Bronze Lions.