Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Psembi Kinstan, creative director at BBH London.
Winner: NZ Transport Agency ‘Let Driving Distract You‘. Don’t use your phone and drive. A familiar brief that has led to so many awarded campaigns over the years you’d rightfully be thinking that there’s nothing original and brilliant left to write. And then you see this. And it’s so utterly charming and clever and insightful that you immediately get jealous, then excited, then you rush to look back through the briefs on your desk while asking yourself, what’s our ‘Let Driving Distract You’? READ ON…