Publicis Groupe Hong Kong has announced that Carol Lam, President and Chief Creative Officer of Leo Burnett Greater China, will expand her responsibilities to cover all the creative aspects of Publicis Groupe in Hong Kong effective immediately.
A highly acclaimed, award-winning creative leader in Greater China and the Asia Pacific region, Lam played a pivotal role in the Groupe’s win of Cathay Pacific.
“This is fantastic news and I look forward to continue working closely with Carol to drive quality of our creative products. Carol has always been our undisputed creative leader in Hong Kong, and I am excited to have Carol formally taking an overall creative leadership role with our wide range of creative teams at Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Digitas, MSL & Luminous reporting into her. I have absolute faith and trust in her ability to lead our creative efforts and continue the Groupe’s positive momentum, ” said Tom Kao, CEO Publicis Groupe Hong Kong.
“I’m delighted to take on this new role within the Groupe in Hong Kong. It is transformational time for agencies and I’m honored to be chosen to lead the Groupe’s creative efforts in this important moment”, Lam said.