Cannes Lions with Accenture Interactive launches six deep-dive reports offering invaluable insights and takeaways from this year’s Festival
Cannes Lions has launched six deep-dive reports covering this year’s biggest talking points.
See the only Cannes Lions insight and analysis that matters. For the first time ever, you can access key learnings from the Festival with a pack of original, made-to-edit reports in our most in-depth format yet.
Download Cannes Lions’ six customisable topic decks, share trends and takeaways with your team and build your own presentations.
Brand Impact
Can brands be agents for change? A look at cultural impact, the value of brand listening, market disruption and driving purpose.
Trust & Ethics
Can personalisation and privacy co-exist? A look at ‘trusting trust’, giving power to the people, keeping all eyes on AI and finding a way to do data, right.
Consumer Experience
A guide to creating exeptional consumer experience looks at co-creation and fluidity, tapping into ‘raw but real’, and sound as the new screen.
Transformational Storytelling
Exploring multi-sensory stories, the importance of social conscience and truth, and taking an ‘everybody in’ and ‘experience wins’ approach to storytelling.
Future-Proofing The Business
Creativity has never been more important. Exploring creative experience as the new CX, ‘playing nicely’, collective creativity and applying madness to methodology.
Diversity, Inclusivity & Accessibility
Definitive insights into the importance of intersectionality, intrinsic inclusivity, perennial engagement, putting feminism to the front and reimagining inclusion.
1 Comment
My valuable takeaway from this year’s festival is that we all need to find our sense of humour again, because we’ve gotten awfully bloody serious about everything.
I mean, it’s wonderful that big brands are using smarts and technology to make life better for people, but in so many cases they’re little more than passion projects that only have meaning to a tiny audience (namely, ad people at Cannes). Maybe I’m just old fashioned and over the hill. Maybe Cannes isn’t really about advertising anymore. Or maybe advertising isn’t really about selling anymore. That must be it, because so much of the work these days doesn’t ladder up to anything more than an entry video.
I judged this year. Let me tell you, if I see one more piece of ‘innovative tech’ that helps migrant miners read bedtime stories to their kids at home (the tech already exists guys – it’s called a phone) for brands that are completely unrelated to the idea, well, I’ll do what everyone else in the world does. Glaze over and switch off.