LIA Likely, Lock + Long Shot: Suthisak Sucharittanonta
Suthisak Sucharittanonta is joining the Integration jury at this year’s London International Awards. The judging takes place every year in the gambling world of Las Vegas and, in the lead up to this October gathering, Campaign Brief has asked many of the LIA jurors to throw the dice and highlight some of the work that they would put money on to win.
Likely is probably in the show, Lock is a LIA Statue winner for sure, and Long Shot is a maybe/maybe not but something they like or is a bit different.
LIA Likely:
ANZ Signs of Love: I like the simple idea how they take a street sign from inner-city Sydney and what it stands for and spread it to the entire nation to show support for LGBTIQ+ inclusion. From rainbows and love hearts to sailor flamingos and unicorns, this is a true sign of love.
LIA Lock:
The Lion’s Share : This is my favorite one. A clever and sustainable idea from Australia that encourages brands and organizations using images of animals in their marketing to donate 0.5% of their media spend to the Lion’s Share Trust. With the help of the United Nations Development Programme, the money will then be dispersed across the world to save habitats and species from extinction.
LIA Long Shot:
Chaindrite “Termite-ator”: A quirky story about a group of termites and humans. Thai humor always make me laugh and makes it easy for me to recall what brands are trying to tell me. With that said, the tone of advertising these days is more serious and purposeful, so I’m not sure the whole world will laugh along with me.
Suthisak Sucharittanonta is Creative Chairman at BBDO Bangkok.