The SGO or Silver Generation Office by the Agency for Integrated Care has awarded ZOO Group Singapore to manage its facebook page for a period of nine months.
ZOO is tasked to develop a strategy and action plan to create awareness and drive engagement through specially curated purpose-driven content that will not only create awareness and drive engagement but also encourage volunteerism.
At the back of several new business wins, ZOO has collaborated with Amplify Social, a specialist digital and social agency to develop a robust strategy to ensure that they deliver above and beyond what is expected within the appointment period.
Desh Balakrishnan, CEO of Media360 and Partner of Amplify Social (pictured) said, ‘It’s a great start for Amplify to be able share the responsibility to manage the social media duties on behalf of the Agency for Integrated Care. We are delighted on the trust and believe of AIC in awarding the tender to us and the Amplify team is motivated to ensure everything is managed well at our end.’