Philip Thomas, Chairman of Cannes Lions (Left) and David Guerrero, Chairman of the Association of Accredited Advertising Agencies of the Philippines (Right) formalize an agreement to make 4As the Official Festival Representative for the Philippines of Cannes Lions and Spikes Asia.
The Association of Accredited Advertising Agencies of the Philippines (4As) has been appointed as the Official Festival Representative for the Philippines of two of the most prestigious creative festivals in the world – Cannes Lions and Spikes Asia.
The agreement was announced at the 4As Agency of the Year award ceremony at the Makati Shangri-La Hotel last July 25. The partnership was made in principle at the recent 2019 Cannes Lions Festival in France with Phil Thomas, Chairman of Cannes Lions and David Guerrero, Chairman of the 4As, on behalf of the organization’s 2019 board. The contract was signed this month.
“This partnership between the 4As and Cannes Lions strengthens our belief in creativity as the key to effective communications,” Guerrero said. “We believe that through this agreement, we can help inspire more creative professionals and showcase the world-class talent of Filipinos on the global stage.”
Thomas commented, “We’re delighted to welcome 4As as the official festival representative of the Philippines for the Cannes Lions and Spikes Asia festivals. This new partnership will ensure that the creative community of the Philippines can continue to benchmark creative excellence globally and regionally, now and in the future.”
Since its introduction in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes, France to learn, network, and celebrate.
Meanwhile, Spikes Asia, the APAC region’s oldest and most prestigious industry awards is a three-day festival reaching the region’s most influential decision-makers, as well as up-and-coming talent.
The 4As, which brings together the country’s leading creative agencies, will promote the festivals in the country through its educational and professional development programs. It will also nominate jury members and inspire new generations of Filipino marketers and creatives by showcasing the best creative communications in the world.
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