Dentsu Hong Kong elevates Popo Hu from general manager to Managing Director

Dentsu Hong Kong has promoted Popo Hu to Managing Director. She will continue to report to Pauline Chu, CEO of Dentsu Aegis Network Hong Kong.

Hu (pictured), previously the General Manager, has been heading up the business for 2 years, driving cross-market and inter-agency collaboration and synergy. She has been instrumental in leading the agency growth, most notably taking a number of new wins, including Zespri, Prudential, Bank of China, Audi and Suntory.

Dick van Motman, global CEO of Dentsu Aegis Network, Creative Agencies praised her leadership and contribution, and said, “Being the first Asian born Global communications group we take pride in growing a diverse talent base. Popo is a clear manifestation of a strong home grown leader that understands what it takes to build brands and business in today’s complex environment. She knows how to move business by moving people.”

Hu joined Dentsu in 2000 to manage some of the largest accounts in the agency, helping the clients and the teams to define and expand the client-agency partnership. She is well recognised for her leadership and contribution, and has played a key role in steering the business development, especially in client servicing and growth.

“Popo’s appointment to Managing Director was a natural move.” commenting on the appointment, Pauline Chu, CEO of Dentsu Aegis Network HK said. “Over the past years, Popo has made a huge contribution to Dentsu Hong Kong. Under her leadership, we’ve seen a strong and and collaborative working culture with client-centricity at its core. I am confident with her vision for the future, she will lead Dentsu into its next era of growth and success.”

“I am honoured to be given the opportunity to take on a new role, and lead Dentsu Hong Kong to greater heights. I’ve seen how our industry has transformed, and it has been my focus to reframe our service offerings to clients with enhanced capabilities and greater diversities,” said Hu, “I will continue to build Dentsu Hong Kong with creativity, innovation and excellence at the center of everything we do, and I look forward for greater success with our clients.”