Publicis Singapore and Old Spice encourage men to skip the usual FM stations

Looking for a way to escape the heat?

Just turn on the radio, skip the usual FM stations, and tune in Old Spice’s static stations to instantly feel cool. Publicis Singapore hijacked radio frequencies that played nothing but static using cool static sounds. That’s how you out-summer summer with Old Spice in this campaign via Publicis Singapore.

LISTEN TO STATIC RADIO
WATCH THE CASE STUDY

Credits –

Chief Creative Officer: Ajay Thrivikraman
Creative Director/Writer: Donna Dimayuga
Producer: Mela Almonte
Associate CD / Art Director: Paulo Villones
Regional Business Director: Maninder Bali
Account Manager: Dan Hejl
Senior Editor: Germain Wu
Project Director: Louiza Joseph
Post Production: Prodigious
Audio: Hit Productions