Publicis Singapore the only Asian agency to score a shortlist in the LIA’s Production & Post Production category
October 10 2019, 12:38 pm | | 5 Comments
Publicis Singapore has scored Asia’s only shortlist in the LIA’S Production & Post-Production category. The shortlist was for Vicks in the Performance/Casting sub category.
Vicks – One in a Million is yet another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin condition.
The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video.
Performance/Casting
Publicis Singapore, Singapore
Brand: P&G Vicks India
Title: One In A Million
5 Comments
I hope Nisha is getting a million bucks each time Publicis wins an award for this. That way, this campaign would truly make a difference.
What a depressingly cynical response to a campaign that’s consistently brave in message and execution.
Remember when Vicks work was all stock shot moms, rubbing product into stock shot kids, in stock shot bedrooms – representing stock shot families? I do.
For Vicks to move this far from that formula – and to challenge the notion of what family means in Modern India as it does it should offer hope to everyone stuck on a ‘problem – application – relief’ formula brand.
This is the best work coming out of Singapore. In terms of Craft, in terms of Bravery and in terms of Scale (have you seen how big this brand is?)
The fact that it’s working (check out the effectiveness award papers) should be celebrated
And the fact that it’s given Nisha a platform to openly discuss her condition and treatment is pretty FKn amazing too.
And yet here you are sniping away.
Why?
What good does it do you?
What good does it do the industry?
How does it help Nisha?
And people wonder why the industry is in the toilet…
Jajajaja Steve Walls. Going all defensive.
It’s not my campaign
It’s not my agency
And I’ve never worked on P&G
But if defending good work against the mediocre critiques of online trolls is “Going all defensive” then sure… guilty
On both occasions!