Ex-Publicis Sapient Senior Creative Director Daniel Tan joins TOMORROW Shanghai as their creative director

Tan (pictured) brings over 15 years of experience from the advertising business to creative agency TOMORROW, having worked in notable agencies such as Publicis Sapient, Ogilvy, DDB and BBDO. During that time, he has contributed to projects for global brands such as Google, Mercedes, Nestle, Nike, Samsung, Disney, and many more.

He did a four year stint in-between in the tech industry, hoping to bring his extensive experience as a creative with his passion for technology together. He found the potential of Augmented Reality and Virtual Reality extremely innovative and concentrated on becoming an expert in these fields to help clients build their brand presence as they move forward in this new era of digital marketing.

Tan said, “As a creative, I have always dreamt of changing the world. It led me to my career in advertising and technology. It is the crazy dreams like these that constantly push us to strive for greatness in what we do. Nobody represents this passion better than the team here at TOMORROW. Everyone here is madly passionate about what they do, always looking for ways to make a dent in the universe. Together, I believe we can achieve that goal. Because the people who are crazy enough to think they can change the world, are the ones who do.”