The Nine Shanghai finds the beautiful wishes deep inside every person’s mind in music video for Times China Property
Times China Property is one of the biggest real estate company in China. For the 20th anniversary of the brand, the client wanted to create a film to communicate with their consumers and increase brand awareness. The Nine Shanghai came up with the idea of a music video.
The brand advocate of Times China Property is ‘To let people realize their wished life’, that is why The Nine Shanghai put forward the idea of ‘What We Wish’.
The premise is that there are always many beautiful wishes deep inside every person’s mind, and those wishes would drive people to work hard, live and love. Then how about a painting? A fish? If everything has its soul, The Nine Shanghai and Times China Property believe that everything has its wish.
The Nine Shanghai team create a short music video called ‘What We Wish’ for everything in the world and its wishes – The wish of a goldfish yearns for the ocean, the wish of polar bear dream about the glaciers never melt, the wish of a robot wants to have a sleep, the wish of pregnant women hope that man could give birth to the baby, the wish of Albert Einstein that his hypothesis of black hole could be proved, the wish of an old lady that she could go back to the youth time, the wish of a mute girl that she could sing loudly…Through the singing of different people and things, the MV shows a vivid and various, absurd but interesting ‘wished world’, and expresses the Times China Property ’s brand attitude of ‘Chasing your dreamed life’.
The music video of ‘What We Wish’ was showed on the 20th Anniversary Concert of Times China and played on a 100 meter large screen as the opening film. There were 20,000 people in the live audience and famous singers (Pu Shu, Wang Feng, Stefanie Sun, Fish Leong, Liang Bo, etc.) presented in the concert.
There are over 5 million view counts on China’s social media after the music video was released.
Credits –
Founder and Chief Creative Officer: Jody Xiong.
Art Director: Jody Xiong.
Copywriters: Candy Chen, Sia Xu.
Director: Cheng Tianxiao.
Photographer: Yao Jinli.
Animated Directors: Joo Teoh, Jody Xiong.
Assistant Director: Feng Xiaotao.
Editor: Yizhi.
Producers: Dennis Zhang, Sonny Yan, Luyi, Lily Xu.
Production House: Ji Qian film.
CG group: Pafassion.
CG Team: JooTeoh, WangYue, Daibin, LiShaoxiang, LeiXiangling, XuSheng, DengZizhen, PengYang, ZhengKesi, CaoBiao, WangPan, ZhengKesi.
Color: Jin Heng.
Music: Syn Musico.
Music Producers: Zhenzhen Yan, Sui Sun.
Arranger: Jon Ong.
Mixing Engineers: Xinyang Li, Sui Sun.
Vocalists: Yushan Jin, Qi Li, Zhenzhen Yan, Jing Wu, Yan Yu, Fan Ji, Lijie Sun, Boer Shen.
Recording Studios: Newband Studio, Tweak Tone Lab.
Account Managers: Siqi Zhu.
Designers: Jody Xiong, Renqi Lan, Quanwei Yang, Elaine Lei, Lucy Tao.
2 Comments
So sorry for the 20000 people who were forced to watch this. Seem like there was no escape.
What the 20,000 people in the audience wished for is freedom. That would close the loop.