Merlee Jayme to lead 15 strong Humanity & Culture Jury at 2020 APAC Tambuli Awards
The Asia Pacific Tambuli Awards announces the distinguished members of its Humanity and Culture Executive Jury for 2020, led by its Jury President Merlee Jayme, Chairmom and Chief Creative Officer, Dentsu Jayme Syfu.
The jury members are as follows:
Eileen Grace Zshornack-Araneta, Board Director, Century Pacific Food, Inc. and Shakey’s Pizza Asia Ventures, Inc.
Cathleen D. Capati, Assistant Vice President, Marketing – Bestsellers Category, Jollibee Philippines
Gladys Co-Chan, Vice President, Marketing, VISA
Lester Estrada, Chief Marketing Officer, Procter & Gamble, Philippines
Hugh Fitzhardinge, Chief Creative Officer, McCann Health Australia
Candice Iyog, Vice President for Marketing & Distribution, Cebu Pacific
Merlee Jayme, Chairmom and Chief Creative Officer, Dentsu Jayme Syfu Philippines (pictured)
Christina Lao, Chief Marketing Officer, McDonald’s Phils.
Joaqui Laurel, Executive Creative Director, Digitas, Singapore & Southeast Asia
Craig Lonee, Chief Operating Officer, DDB Philippines
Patrick Miciano, Executive Creative Director, Grey Indonesia
Ekta Relan, National Planning Director, Mullen Lintas, India
Joaquin San Agustin, Senior Vice President Marketing, SM Supermalls
Ajay Thrivikraman, Chief Creative Officer, Southeast Asia, Publicis (pictured below left)
Sompat Trisadikun, Chief Creative Officer, Leo Burnett Thailand (below right)
The Humanity and Culture Executive jury evaluates entries under the following categories: advocacy, arts, culture and heritage, care for the environment, education and lifelong learning, family centered brand, fashion brand, health and wellness, poverty alleviation, responsible citizenship, season’s celebration, special events, and youth brand.
Jayme said, “Creativity with a purpose is something close to my heart. Our world today needs this more than ever. Tambuli APAC 2020 is one rare award show where the industry celebrates not only the effectiveness of brand campaigns, but also how it creatively helps the world in its own small or big way. I’m truly honored to be part of this. Nothing excites me or inspires me more.”
The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Deadline for submission of entries is on March 31, 2020. The complete list of categories and entry form are available here. For inquiries, email carla.estanislao@uap.asia.
