Barbara Hans joins The Serviceplan Group as Chief Operating Officer for Asia

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Barbara Hans joins The Serviceplan Group as Chief Operating Officer for Asia

Barbara Hans has joined the Serviceplan Group in the newly created position of Chief Operating Officer Asia.

 

Hans (pictured) is to further expand the Asian locations of the agency group, and interlink them more closely with the European markets. Previously, Hans was Managing Director at Spark44, responsible for the development of the Chinese office in Shanghai and as Global Head of Transformation for integration across all locations.

Hans was appointed Chief Operating Officer for the Serviceplan Group’s Asian locations (China, Malaysia, India and South Korea) on 1st February, 2020. In this newly created position, she will continue to expand the agency offering in Asia, while also strengthening the link to the European market. Hans looks after Asian clients who need support with brand building and advertising in Europe, as well as European clients who want to establish or strengthen their brand in Asia. The cross-continental structuring of the teams will be one of her central tasks.

Hans reports to Markus Noder, Managing Director and Partner of the Serviceplan Group, who is responsible for the agency group’s internationalization strategy. Noder commented, “China and the Asian region are a market that is as exciting as it is challenging for us. We are very pleased to have won over Barbara Hans, an absolute expert on the Asian economic area, who is familiar with the socio-cultural and digital conditions, as well as the special regulations of the region. We will also benefit from her many years of experience in transformation and structuring processes.”

“In the more than 20 years that I have been at home in the Asian economic area and especially in China, I have gained extensive insights into consumer behavior and the potential for brands. I am convinced that we can open up great opportunities for both sides,” said Hans.