Marketing Magazine ropes in Dentsu’s Ted Lim to warn Malaysians flouting stay home order on dangers of Covid-19
March 30 2020, 1:22 pm | | 3 Comments
Day 11 of Movement Control Order in Malaysia. More than a few people flouted the order to stay home and over 400 were detained by the police.
Working with Prof Harmandar Singh and outdoor media operator Visual Retale, Ted Lim quickly put these messages up along a major highway in KL as a public service campaign. This was a probono collaboration between Ted Lim (Dentsu APAC), Harmandar Singh (Marketing Magazine) and Visual Retale.
VIEW THE FIRST CONCEPT
VIEW THE SECOND CONCEPT
VIEW THE THIRD CONCEPT
Credits –
Agency: Direct
Client: Marketing Magazine
Brand: Marketing Magazine
Creative: Ted Lim (Dentsu APAC)
Account: Harmandar Singh (Marketing Magazine)
Media: Sailendra (Visual Retale)
Design: Irwan (Visual Retale)
3 Comments
What is the point of outdoor advertising when compliance of the Movement Control Order is generally at 97%? Meaning most of the people are indoors, and will never see any of these billboards. If it’s meant for the ones who defy the order, is this really going to stop them? And outdoor advertising being so expensive, is this really the smartest use of the money, where the medium isn’t reaching the majority of the target audience.
This is what the industry should not be doing. Work for the sake of being relevant and for award shows, that needs to stop. Don’t just do outdoor advertising that is not going to help anyone. Buy a hundred meals for the front-liners or help those dying small businesses. Help those in need. Come on industry folks do what is right for the world.
I don’t think this is an attempt at awards. It’s not quite good enough. But these posters carry serious messages aimed at citizens flouting the rules. I would rather say well done on Ham, Ted Lim and the poster company than criticise them. More companies should bar proactive like this as every message can help.