Bride for Sale campaign via VMLY&R highlights how young women in Vietnam are being sold like commodities

The Bride for Sale campaign illustrates how young women are sold like commodities through the lens of an e-commerce site.

Instead of buying her, the campaign urges people to “buy her freedom” through donations. The campaign was created via VMLY&R, Vietnam for Alliance Anti-Trafic.

VIEW THE SPOT

Credits –
Chief Creative Officer: Beer Kittisak Poonnotok
Senior Art Director: Neena Felizzi Gatdula
Copywriter: Trang Tia Nguyen
Creative Group Head: Nick Nakpil
Chief Executive Officer: Ha Nguyen